The demand for video ads in the real estate business has gone drastically high today. It’s all because of the extent to which people are indulging in the digital world.

If you are in the business of real estate, this might be a little surprising for you. But yes! You need to use video ads. In this field, most sellers prefer working with agencies that use marketing, especially video marketing!

However, it may seem a little harder to do than said. You may have questions like- How to make a real estate video engaging? How to track the progress? How do you make a video that impresses both the sellers and buyers?

Well, these questions are quite complex but their answers are not. Real estate videos are unique but their purpose is the same as any other marketing video. If you are in real estate and are stuck around similar questions, here are some tips for you.

Here’s everything you need to know when making video ads for your real estate business.

Why do you need to start creating real estate video ads?

Before anything else, you first need to know exactly why you need video ads in real estate. Video ads in this business basically do two things for you-

1. They attract buyers to your listings.
2. They attract sellers towards you over other agencies in the market.

Moreover, Video ads make it much easier to convey a message than any other form of ad. They make it easy for you to connect with your audience.

What equipment do you need to get started?

If you have decided to get a video ad done for your real estate business, the easiest way you can do it is by hiring a photography/videography team. You can find many freelancers or budding videography teams who would do the work for you at minimal rates.

However, you would need some equipment if you decide to do it yourself. A video camera or even a high-quality smartphone can work for shooting. Other pieces of equipment like an LED light and portable mic can together work to give you a video ad good enough to showcase in the market.

Top 10 tips for you to get a great real estate video ad!

Now that you know why your business needs a video ad and what you need to do before actually making a video, here are the top 10 tips that you can use to make the perfect video ad for your agency.

1. Know your budget- The first thing to consider is your budget. How much can you spend on the video? How much will you spend on promoting the video? Consider these questions and plan an exact budget.

Also, consider your target audience and competitors when you plan your budget.

   2. Plan before you execute- From the date of shooting to the time and team, you have got to plan everything. Take a look at the property, plan a rough model of how you want your video to start, go on and end.

Consider if you would need actors, equipment or if you wish to include any features. Plan all of it and take note of everything in advance.

  3. Keep it short and sweet- No matter what kind of video you make, you need to keep it short and simple so that your audience doesn’t get bored. When you’re planning, consider the duration of your video too. Make sure to keep it short yet covering everything.

4. Script the video- Yes! Even if it is a property tour, script your video before you make it. Scripting will show you how long your video is going, what you can cut off, and what to add.

Divide your video into scenes or acts and plan exactly how you want the scenes to start and end. Your video needs to be engaging like you’re telling a story. For this, following the traditional story-making method would totally work.

5. Provide an engaging house tour- Keeping your video short won’t work well if it is not engaging enough to keep the right buyer watching it. Your video needs to be creative and enthusiastic, it needs to show how flexible the property is.

Consider questions like- How can one use the property? What is so special there? Why are you showing it? All this together will create an engaging video ad that will attract potential buyers to you.

6. Focus on special features- You obviously need to show the speciality of the property in your video so that the right buyer could come to you. Every property, whether cheap or expensive, has a unique or attractive feature. You just have to find it and show it.

This unique feature may be the history of the property, its modern aura, traditional setup, beautiful balcony view or unique flooring.

7. Show off the neighborhood- Not only your property but also focus on the area around it. Show the audience the neighborhood, famous landmarks, institutions (if any). If your neighborhood doesn’t seem very appealing, consider an aerial or broad view just to show the area.

8. Sell the lifestyle- Your real estate marketing video needs to show a lifestyle with the property. You need to show how the buyer would live there, what his lifestyle would be.

For instance, if the area has a park, beach or even a cafe or restaurant at walkable distance, show it off in the video.

9. Interview the neighbors- If you are making a property video in a posh area where there are people around, take advantage of it.

You can consider taking short bites from people living in that neighborhood to add authenticity and make the video genuine. However, taking real people into your video would work only if the area is not newly built.

10. Use interactive elements- Make use of interactive elements like different kinds of CTA buttons, link to your specific pages or anything that appeals to the audience to take some action. Your video’s progress can be tracked and it can be put to life only by these connecting elements.

Measure the success of your videos!

At last, once you have finally created a video ad that stands well on all the above points, it’s time to post, promote and measure its success. Once you have posted your video ad, here are a few metrics based on which you can measure its success.

1. Observe the views on your video. Your view count will tell you how many people have watched the video.
2. Look at the engagement rates, they will show you if people watched the whole video or left midway.
3. Check your click-through rates to see if people click those buttons and interact with you.
4. Check if people are sharing your post on social media.
5. Go through your conversion rates to know if people are taking any desired actions.

You can use a video analytics platform to get this data for your video ads.

To conclude, video marketing has opened a new door of opportunities in every field. So why wait then? Get started now towards your journey of video marketing in real estate!

However, you might consider taking professional assistance to make your videos really work. So, where do you go? Well, you’re at the right place already! At Digital Operate, we are professionals working towards making businesses a big hit in the online world.

From video marketing to social media and online advertising, the team of Digital Operate has expertise in everything that a business needs to succeed online. So, if you’re looking for professionals to help you online, contact us right away, the one-stop destination for all your needs.